A recent survey from the Brightfield Group has found that CBD is in high demand due to COVID-19. According to their consumer polling, almost 40% of all respondents indicated they expected to use more CBD during the COVID-19 pandemic. Additionally, the survey found that of Millennials and Gen Z users, 49% planned on using more CBD in the near future.
With everyone self-isolating and staying indoors, coronavirus related anxieties are increasing. Respondents listed anxiety as the top reason given for using CBD – 53% of them reported it. Depression and sleep related issues were close behind as the other top reasons.
Undoubtedly, the cumulative effect from all the turmoil and lifestyle modifications from the spreading coronavirus will lead to high stress and anxiety levels. Additionally, there is evidence that stress can adversely impact your immune system and possibly put your overall health at risk.
Recent social media posts related to CBD
The survey also studied social media postings related to CBD and found that the most common topic was that of using CBD for self-care.
Further, their analysis found that in March, the most discussed topics around CBD on social media were social, self-care, health, and relaxation, “indicating a growing concern among users about their health and how they may be coping with quarantine.”
Lastly, the survey concluded that the increased level of interest and discussion of CBD self-care should help boost the sale of CBD products in the foreseeable future.
This recent survey from the Brightfield Group is in line with a Gallup Poll that was conducted last year in which it was found that nearly 14%, or 1 in 7, americans are using CBD products. In that survey, the top reasons given for CBD use were: relief from pain (40%), anxiety (20%), insomnia (11%) and arthritis (8%)
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